UX design: common mistakes that weaken company websites

Many company websites look beautiful but are hard to use. Beauty alone is not enough if visitors cannot find what they need quickly.

Crowded, unclear menus

Long menus confuse visitors. Order links by business priority and use labels customers understand — not only internal jargon.

Overcomplicated contact forms

The more unnecessary fields you add, the fewer requests you get. Start with essentials, then collect details later.

Weak hierarchy and next steps

Every important page needs a clear primary action. Visitors should never wonder what to do next.